Sign in, register and on-boarding
Sep 2021 | The Guardian
When I joined the Identity team in second quarter of 2021 they were transitioning the sign in, register and on-boarding functionality from in-house to a third party platform.
The sign and register, on-boarding journey and a members area had been designed at different stages of development over the previous few years and as a result were visually disjointed from each other.
I started by auditing the flow of these pages and made a note of the different headers, typography styles, colour palettes and iconography.
The approach was to simplify design and create a consistent look and feel through the sign in, register and on-boarding stages. The accessibility focused simplified design was inspired by Jacob Neilson the god father of UX.
The result is a stripped back design where functionality and accessibility dictate the visual language, without compromising The Guardian’s design style.