A video introducing the Greenroots initiative for World Earth Day. Key team members explain what the movement’s about and why they love being apart of it. Shot individually on iPhones and edited together for the YNAP Instagram social channel.
Earth Day Video Post
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To celebrate #WorldEarthDay, we present… 'Greenroots', as a grassroots movement of our colleagues who are passionate about environmental conservation. Since the initiative was set up by our employees in 2019, they have run various events to inspire and motivate us on our sustainability journey. In the last year, 'Greenroots' members have organised clothing drives and swaps, litter picking in their local community, and hosted some of our "green" designers such as @marahoffman and @matteo.ward for internal education Q&As at our offices. Today we’re proud introduce, via DIY home videos, members of our Greenroots Movement, to wish you a Happy #WorldEarthDay, and give you a look inside the passion for sustainability we see every day at @ynap. #YNAPSustainability