About

Me

A Digital Product Design Lead focused on creating intuitive, engaging, and delightful user experiences.

Good product design helps users achieve their goals effortlessly. Great product design goes further — it creates experiences that feel meaningful, builds trust, and gives people a reason to return.

I currently lead digital product design in the culture sector at the V&A, one of the world’s leading museums of art, design, and performance. Throughout my career, I have collaborated with world-leading publishers and luxury fashion brands, creating digital experiences that connect audiences with content, products, and stories.

Timeline

Product Design Lead at the V&A

As Product Design Lead within the Digital Media team at the V&A, I help shape the strategy, design systems, and digital products that connect audiences with one of the world’s leading collections of art, design, and performance.

I have led the evolution of the design system by simplifying and consolidating components, improving maintainability while ensuring each component delivers greater value across products and experiences.

Lookup

Product design

Senior Product Designer at The Guardian

Applied and evolved The Guardian’s existing design language across editorial products, creating clear, accessible, and engaging user journeys.

Collaborated with product, editorial, engineering, and design teams to combine interaction design with creative storytelling, transforming complex information into meaningful digital experiences.

Pele article composite

Art Direction

Senior Designer at YOOX NET-A-PORTER GROUP.

Art directed digital campaigns and premium customer experiences across multiple luxury brands.

Crafted compelling visual narratives across eCommerce, events and marketing channels while maintaining exceptional attention to detail and brand consistency.

Partnered with creative teams, agencies and stakeholders to deliver engaging experiences that elevated the customer journey.

The Modern Artisan

Animation, Identity

Freelance Designer working for clients, DJA and Markus Lupfer

Working for agencies and freelance clients in luxury fashion, travel, and entertainment. Consultation, post production, UI/UX design and development of eCommerce websites and print. For brands Dior, Loewe(DJA) Markus Lupfer and Expedia.