Jan 2019 | YOOX NET-A-PORTER GROUP
The Runway Collection is a huge video archive of catwalk shows containing some of the most iconic fashion shows going back to the 1980’s, some of which were thought lost to the annals of time. Hundreds of hours of video footage has been lovingly digitised for future generations a resource for fashion students or documentary makers. Some of the footage appeared in the film about Alexander McQueen.
The Runway Collection is an asset which belonging to YOOX NET-A-PORTER but they wanted it to have an independent identity.
By keeping the same fonts it helped create a link between the identities. Simplified R & C initials create a photo lens logo mark. It’s animated for a digital based business, which can be used for video titles and web page loaders.